Transylvania World is the first and only regional brand for the geographic territory of Transylvania, defined as being „Transylvanian World”.
Transylvania World is the mother-brand of a class of brands and sub-brands which define traditional products and services with Romanian origins, with a direct or indirect connection to this extended territory.
The mother brand Transylvania World relates to Transylvania and its surroundings in general, with its purpose being the promotion of Transylvania in its entirety, while the related brands and sub-brands define categories and sub-categories of products, services and other elements related to the mission assumed by Transylvania World Association.
As Transylvania World launches the activities and projects included in the general action plan generated by the brand strategy, brands and logos will be developed and licensed, which will define these categories of products, services and key elements.
ssThese will promote and offer (on one hand) the interested niches with a promise for original, traditional, classified products and services, and on another hand these will help the producers and providers to fit in the above-mentioned standards, offering them global promotion tools, respectively a global marketing and distribution chain.
In order to protect the future brands and sub brands when taking into account the registration for intellectual propriety rights, we will publish here every new logo and slogan, as we develop them and submit applications for OSIM and other international organizations.
Here are some examples of Transylvania World brands, correlated to the parent brand, for a few main categories of services and products that we promote: